About us
MIS is a curated space inspired by the softness, intention and simplicity of Korean beauty. We share thoughtfully selected products that highlight quality, gentle care and everyday rituals that nourish both skin and spirit.
A word from the Founder...
MIS K began as a quiet passion — a love for the calm, thoughtful world of Korean beauty. Here’s the story behind it, and why it means so much to share it with you.
MIS K was born from a genuine love for Korean skincare and makeup — the gentle formulas, the thoughtful ingredients, and the feeling that skincare can be a moment of calm in a busy day.
What started as a personal curiosity turned into a passion. Like many, I once felt overwhelmed by the endless choices and trends in the beauty world. MIS K is my way of cutting through the noise — a curated space where only the products that truly stand out make it through.
It’s a reflection of everything I admire about Korean beauty: simplicity, intention, and the quiet joy of discovering something that feels made just for you.
Each product shared here is chosen with care, guided by a deep appreciation for quality, balance, and that subtle spark of beauty that lingers beyond first impressions.
Thanks for being part of this journey.
— MIS Korean Beauty